First Step in SEO: Branding Your Site Before Going After Keywords

Why do businesses rank differently in search engine? Simple, it all lies in the reputation of a brand, more specifically related to its online presence. SEO for companies is similar to the traditional forms of marketing such as newspaper and radio ads. It entirely depends on a brand’s reputation and its ability to reach out to customers. It is therefore essential for businesses to take branding seriously, especially before trying to target your money keywords. The status of a brand influences the ranking of a website, depending on the keyword.

SEO branding simply means that when someone looks up your business in the search engines, all the listings that appear are owner by the business and have been chosen by them as well. People like dealing with companies and agencies that guarantee quality services and they will normally Google the business to determine how trustworthy it is.

Importance of branding in SEO

Let us look at the importance of branding and how it affects search engine optimization:

  • It makes clients have a preferred brand to transact with which builds customer retention. As we all know, many businesses run the same kind of operations. These Businesses are continually fighting for potential clients and a larger size of the market. The reputation of your brand determines the number of people who will visit your website and purchase from you. This is one reason branding should be taken seriously.
  • Branding prevents new competitors from entering the market and giving you a challenge. Search engine optimization is an online marketing strategy that has been there for a while. New competitors arise on a daily basis. The reputation of your brand will determine if your fellow competitors will outdo you or not.
  • It makes small businesses appear bigger. Effective brand marketing strategies can make a little business appear bigger. As earlier stated, the reputation of a business influences a website’s ranking. People have a mentality that Companies that appear on the search engine result page are big.
  • Branding helps a company or businesses survive some temporary crisis. There have been many cases where a business delivers low-quality products and poor services, and still, new customers are flooding in. The same argument applies to SEO and rankings. The reputation of your brand can make people always visit your website for product and service description even if you are offering poor services.

Can an SEO agency help me change the reputation of my business? (Here are some examples to build your brand’s online authority)

Yes, it can. There are many businesses out there that are afraid investing in this leading online marketing platform because clients have a negative image of their brand and they don’t think it will help right now. Are you one of those agencies? If yes, there is no need to worry. To improve your branding and search marketing efforts, look out for SEO montreal agencies because they use various techniques to restore or build the reputation of your name.

They can choose to rebrand your business if the damage is beyond repair. SEO agencies also explain the importance of brand marketing and the role it plays in a web ranking. Most organizations use social media platforms to rank the reputation of a brand. There have been a couple of cases where businesses aren’t aware their brand’s reputation is slowly deteriorating.

The secret behind the success of search engine optimization lies in the power of the brand’s reputation. Businesses need to start taking this seriously and set aside a significant amount of money on brand marketing. Brand marketing has the power to increase sales and attract potential clients if properly handled.

Constantly analyzing your brand will help your business understand its performance and determine the key strategies to use. This should be the first thing companies must have a look at before using the search engine marketing strategy such as the steps in our last article. Read more.

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Different Components To The SEO Process

In a world where 90% of the things have moved into digitization era, there is an increase in competition all over the Internet. People have the desire of seeing their website on top of the search engine rankings. Showing result on the top list of search rankings can be a deciding factor, whether your business will grow or will be bankrupt. But, need not worry; SEO services can do the job of bringing your business to the top ranking. With the help of any well reputed SEO Agency, Businesses can bloom to a level, no one can ever think of.
However, following are some of the fruitful SEO Services which can benefit any user to a great extent.

  • Website SEO audit :

Auditing can be defined as the basic level method in the improvement of any page ranking. It can come in different levels of detail and complexity. Finding of missing titles and lack of content are some of the operations that are performed with SEO audit. On the other hand, the small website contains a dozen of pages (large websites can go of 100 pages). Thus minute of the details can be detrimental to the rankings of the website. Auditing can help in filling up the loopholes and bringing the website to a certain level of ranking.

  • On page SEO :

On page SEO (Sometimes called on-site) can be defined as a process of doing changes as recommended by the SEO audit. The website owner can do the necessary changes (if granted permission) or an SEO agency can do so. SEO packages contain some of the useful tools required for increasing the ranking of any website. Page titles, content organization, headings, and building internal link structure are some of the elements which comes within the on-page SEO. On-page SEO needs not to be updated on a regular basis but the website should be audited time to time for any potential problems.

  • SEO Content development:

Content development has been an important factor for bringing any business to the next level. Clients get attracted to what they see and read after all visuals also play a vital role in any business promotion. High-quality SEO content can be provided with different SEO Agency that can improve the quality of any content. SEO content development can also help in boosting page ranking to an advanced level.

  • Code Optimization :

Known to be the highest level of search engine optimization technique, it requires an overhaul of the website HTML. Optimization of HTML can impact ranking in two ways. First, it can alleviate code-clutter and represent the code in an easy format to provide better understanding(for machines). Secondly, it can increase the response time of any website so that the search engine spiders don’t wait around while page loads.


A good website is not great because of its brand name; it is good because of its high-quality content, Code optimization, and a well-built structure. SEO has been a boon to many businesses. Use it! Experience it! Grow from it!

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Your Lighthouse to SEO with Angels

Hi! Welcome! Angels Lighthouse SEO is a place where you can find a little more guidance in this space called SEO. As many of you know, SEO is a somewhat mysterious practice for most practice. And many tend to make it more complicated than it actually is. We are here to guide.  Follow the light!

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